JOHN and Angela Bruce have been farming in Circular Head for 35 years. The couple have two properties at Western Plains and Highfield spread over 540ha. Mr Bruce followed in his father's footsteps after growing up on a farm near Deloraine. "We moved this way in 1975 and it's been a good move. "There is more reliable rainfall and good growing conditions to produce in this area." Mr and Mrs Bruce have been supplying Greenham Tasmania for the past eight years. Their cattle even feature on the latest label Greenham is using on the Tibaldi/Greenham gourmet sausage range, showcasing Stanley's Nut in the background. Running 1200 Angus and South Devon cattle, breeding and finishing for Meat Standards Australia (MSA), Mr Bruce said he was impressed Greenham had started using the new technology in its marketing. "To see technology making all these things possible, that is the thing that is good for me. "Greenham is keen on value adding and that is good for us. "With the constant challenges we are faced with such as the upcoming carbon tax, this is a way of maybe combating that and trying to add value." Mr Bruce said he concentrated on endeavouring to produce the highest MSA score he could. "That, in turn, helps Greenham's, as processing the cost of a high-scoring animal is the same as a low-scoring one."