The Cape Grim Beef Story

Cape Grim, Tasmania

Cape Grim is on the north-western most tip of the Tasmanian mainland and hosts the world's most pure air.

Tasmania is renowned for its pristine wilderness but you might not know it’s home to the purest air on earth.

In the North-Western corner of Tasmania 40° 41' South, those world-famous Roaring Forties whip away any trace of pollution as they blow across the Southern Ocean. Combined with low levels of development and its sheer distance from other land landmasses, Cape Grim’s air quality is pretty unique – and the local baseline air pollution station readings prove it.

As the Bureau of Meteorology and CSIRO staff whom monitor the station can tell you, air quality comes down to carbon particles and the particle count at Cape Grim is unbelievably low. While the average cubic centimetre of air contains 5000 to 500,000 particles, Cape Grim boasts a meagre 10 to 600.

The station is one of 25 in the world and the only one in Australia. Samples of the atmosphere from Cape Grim were first taken over 20 years ago and are sent all over the globe for scientific use as THE benchmark for air quality.

More information about the Cape Grim Baseline Air Pollution Station can be found at the following websites for the CSIRO and the Bureau of Meteorology.

Peter Greenham Jnr

 

Pure Beef - The Way Nature Intended We hope you enjoy making and eating - this Cape Grim Beef dish. The array of recipes are updated continuously so please check the website for new additions.

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Since we started using and advertising the Cape Grim brand in all our restaurants, we have increased our sales by 50%.
Kim Chilcott, Twin Towns Clubs & Resorts
Twin Towns Clubs & Resorts

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Restaurants & Retailers

Rockpool, Crown Casino, 8 Whiteman St Southbank VIC

Rockpool, Crown Casino, 8 Whiteman St  Southbank VIC

Prince Alfred - 355 Bay St, Port Melbourne VIC

Prince Alfred - 355 Bay St, Port Melbourne VIC

Terminus Hotel, Fitzroy VIC

Terminus Hotel, Fitzroy VIC

Lakehouse Daylesford

Lakehouse Daylesford

Aubergine, 18 Barker Street, Griffith, ACT

Aubergine, 18 Barker Street, Griffith, ACT

Our Farmers

Alison Napier & Son

Allison Napier

Dallas & Jenny

DJ & JJ House

Andrew Kay

Andrew Kay

Michael Kay

Michael Kay

Stephen Pilkington

Stephen Pilkington
From the lush pastures of tasmania comes the finest quality hand-selected beef. Wholesome grass-fed beef, tender and rich in flavour